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Prompted by the alerts sent out by leading organizations championing the cause of environment conservation, an increasing number of people have realized that they have to take adequate steps to protect nature. This awareness can also be found at corporate level with several business organizations taking a keen interest on adopting green practices to contribute favorably to this cause. Apart from going green in manufacturing and production, a number of organizations are also paying a lot of attention on implementing a uniform green policy throughout the organization. The objective is to include green strategies in the corporate social responsibility (CSR) activities.
Green strategies have worked favorably at the marketing level as well. A growing number of marketers are seeing great potential in going green for all kinds of marketing initiatives. This is because green marketing has become the buzzword in present times and every firm is keen on staying abreast with this emerging trend. Moreover, it has been found green marketing initiatives provide better opportunities when it comes to boosting corporate brand image and promote new products. Fortunately, there are a number of ways in which green marketing initiatives can be provided an impetus. Of these, corporate gift items are definitely a preferred choice owing to the range of options and the affordability factor.
It has become quite common for organizations to invest in eco friendly gift items that can be presented to the employees as well as the clients. Some of the most popular environment friendly gift items at corporate level are eco friendly dinnerware, bags, t-shirts, coffee mugs and key chains. Prices of these products vary to a large extent. Most suppliers are willing to offer attractive discounts on bulk purchases. Therefore, a number of organizations prefer placing order in bulk. This helps them to buy the eco friendly at considerably low price points.
write by Andrew Caccam