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As our pop-culture society expands, new fashions and brand names are constantly coming onto the scene; but only a few actually stick. One of these is Ed Hardy. With such unique and edgy designs, Ed Hardy is able to give anyone who wears it a straight-out-of-Hollywood look that is here to stay.
A former San Francisco tattoo artist, Don Ed Hardy was already accustomed to creating eye-catching designs. Inspired by the wild California counterculture, Hardy decided to bring forth his artwork onto clothing, and busted onto the fashion scene in 2002. Often referred to as the “godfather of the modern tattoo,” Ed Hardy continues to use his innovative artistic qualities to transform today’s fashion.
In collaboration with Ku USA, Inc., Don Ed Hardy’s ideas were brought to life in 2002. The partnership integrated the Hardy’s rocker tattoo artwork and Ku USA’s Asian culture to bring forth the Ed Hardy brand.
In 2004, “Ed Hardy Life” became “Ed Hardy by Christian Audigier” when Hardy joined forces with innovative French designer, Christian Audigier. Audigier had brought fame to Von Dutch, among other major labels, and uses his celebrity status to bring Ed Hardy to even further success.
Some of the many fans of Ed Hardy include celebs such as Madonna, Paris Hilton, Shaquille O’Neal, Busta Rhymes, Britney Spears, Alicia Keys, Denise Richards, Pharrell, Sylvester Stallone, and Shakira.
What makes the Ed Hardy T-Shirt different from all the other t-shirts that are floating around the hipster scene today? How about incredibly attention grabbing designs that include skulls, tigers, bulldogs or snake designs. Many of the shirts and hats feature some serious bling with even some colorful crystals and rhinestones interwoven throughout? The line incorporates bold color and daring imagery, while remaining true to Hardy’s signature tattoo designs.
The Hardy-Audigier duo has taken the world by storm, with stores open in Toronto, Waikiki, Miami, Los Angeles, Tucson, New York, Tokyo, Australia and South Africa. Ed Hardy is at the height of its popularity and will continue to make fashion headlines in many months to come.
write by Dominic