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Recently I found a niche product, and decided to test it on AdWords. I posted the following on PPC Classroom forum forum too.
First off, I thought up a few keywords by reading the website that I am going to promote. Its important to come up with these keywords in buyers’ point of view.
I used wild card keyword search in Google Cash Detective 2.0 (GCD2) to find the most profitable Google ads, the amount of searches per month on the keywords, and have a look at the competition.
I used Google Insights and Google Trends next for researching. Main points to take note here are the locations and the search volume. I collated the search volume data with the GCD2 info and see if it will be profitable to launch. Then I took a look at which countries have the highest search volume, down to which state. What I did was select the relevant keywords and locations, and launched my campaigns.
I set up the 3 campaigns on different days.
1st campaign – day 1, ran for 2 days, overlapped to day 2. 0.63% ctr. 3 keywords.
2nd campaign – day 2, ran for 1 day. 1.26% ctr. 3 keywords.
3rd campaign – day 3, ran for 1 day. 6.25% ctr. 2 keywords.
For the 3rd campaign, I made 3 sales from 9 clicks. You might have noticed that the CPC is a little high. But that is just first day of testing. Usually I set the daily budget to about $20-$25 and cpc to about $3. This is to test out the market.
I changed 1 keyword in between the first 2 campaigns. Used 2 new keywords on 3rd campaign.
Keywords -> Research -> Campaign. This is the method I use everytimeto get good Click-through-rate (CTR). Good CTR means there’s traffic going to your link, which means more chance of customer buying the products you are promoting. Will cover on how to get low CPC in my future posts. Thanks for looking guys!
write by Azaria