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Lyle and Scott have been in the clothing industry for more than 80 years, a true testament to the innovative, stylish, and upmarket designs they produce. Lyle and Scott concentrate their efforts primarily on the manufacturing of fashionable knitwear, although they do run other lines, such as the famous Lyle and Scott polo shirts. Over the decades, the company has worked closely with some of the world’s leading designers, most notable of which are Christian Dior and Michael Kors, from whom they continue to draw inspiration today.
The popularity of the Lyle and Scott brand has waxed and waned since they first began designing fashionable clothing in the 1870s, and it was not until the latter part of the 20th century that the company truly made their mark within contemporary fashion circles.
The golden eagle logo, the famous Lyle and Scott trademark, is easily recognisable, and has come to be associated with a certain class of fashionable young males, namely celebrities of the Britpop/geek-chic culture. Notable celebrities that love the Lyle and Scott brand includes Dermot O’Leary, The Arctic Monkeys, Kasabian, Steve Jones, and Pete Doherty, which if you have any understanding of contemporary culture, you will know are amongst the most popular and inspiring celebrities of our times.
Celebrity has had a strong influence on the popularity of the brand throughout the latter half of the 20th century, and these modern males simply emulate styles of those who came before them, for instance, Bing Crosby and Jimmy Tarbuck are both known to have worn Lyle and Scott branded clothing.
However, the first celebrities to whom the brand truly owes its popularity are the golfing celebrities of the 1960s, 70s, and 80s, who popularised clothing lines such as the Lyle and Scott polo. A line of clothing that is very much ‘en vogue’ and ‘a la mode’ today. Indeed, it is a common sight to see a Lyle and Scott clothing sported by the younger generations on a Saturday night out. The polo shirts make an ideal accompaniment to the geek-chic style much loved by the upwardly mobile youth of today. Team polo shirts with a pair of skinny, well-fitted jeans, a black pair of brogues, and an attractive leather jacket, and watch the heads turn as you move around your social circles.
As mentioned earlier, the Lyle and Scott brand is innovative, and this accounts for their continuing popularity amongst fashionable males. Lyle and Scott were one of the first manufacturers of clothing to cotton on to the trend for vintage, classic clothing. They now produce much sought after retro clothing and boast shops in upmarket areas, such as Covent Garden, London – not many fashion designers can boast such a prestigious spot, and this simply proves how truly great the Lyle and Scott brand is.
write by Genevieve